CAAT · Original music
As part of the redesign of its website, CAAT needed an original track for its corporate video, with one stated goal: to give the centre a younger image.
The video follows a day inside the food distribution centre, among workers, moving vehicles and produce, and the music keeps pace with it.
The musical direction was agreed with the client before a single note was written: the final choice fell on a rock, blues and funk register.
The result: a direct, recognisable track, in keeping with the places and people in the footage, which became the sonic identity of the corporate video.
